CELL THERAPY CLINIC
After reading the title of this article, many people probably have their first feeling of disappointment. Is it still another clinic? And is it a unique project? Of course not, it's not all that primitive. There has to be a mystery. Otherwise, as we always repeat, it could not be an Investment Club project, which means there is no analogue and something out of the ordinary is being offered.
The idea that came to mind was born quite accidentally, but many years ago. We decided to pay attention to it only now, because it perfectly fits the Investment Club's philosophy: to give only projects with a unique concept, preferably ones that have no match to the market. I intentionally called the article that way to begin the intrigue. The clinic is just a small part of a big concept, but it's the big part. You will soon see why. Read to the end.
CONTENT:
Life in Old Age
Retirement As a Business Idea
Another Look at Retirement Business
High Margin in Investment Business
LIFE IN OLD AGE
Everybody will come or have come to the age that characterizes the last period of our lives on this beautiful planet, beyond which there is no future for us anymore. We have been or are still successful in life. It seems to us that it will always be so, until our last hour, before the light of heaven fades. But is it really so?
The world is illusory and our expectations may not match reality. As we age, many of us become weaker, hateful diseases come, health battles begin, and life values change. Many things change! The youth of the next generations is breathing down our backs, they are pushing each other as we once did, they want to move forward, they want their place, success, fame, money. In very many cases, even kinship does not save from the fact that with the external prosperous picture, we remain needed in our old age.
Hemingway, having lived his life, came to the conclusion and realization of what a person approaches his old age with. He has a growing sense of loneliness and sadness. "If you have stopped doing some things just for pleasure, consider that you are no longer living"
All my life doing luxury, it occurred to me to study, and what is going on in the world, how in general can end their last years, not lonely geniuses, they will work until their eyes close, but the majority. Those people who have had the means all their lives, those who have been able to pass on their fortunes to their children, enough for their careers. I was interested in the category for which retirement homes are created. How they live there, how they feel, and what this business industry is all about.
Retirement As a Business Idea
The most expensive and prestigious nursing homes are in America, Florida. As the press says and as one can judge from the websites, everything is created there to meet old age with dignity. But is this really the case, or is it again an imposition of certain standards?
It is stereotypes to be that way!
I guess my unconventional approach and eternal desire for perfectionism played a role in rethinking the idea in this category of business again.
The long years of working with luxury could not help but leave their mark. Studying this industry, I catch myself thinking that in reality in this area the same thing happens as in expensive real estate. There's an imposition of standards, which means there's a niche there.
Doing things differently is a way. And then, reasoning out what I myself would want if I were in the shoes of the expensive guests at those establishments, I come up with the idea of this business.
I would like that the quality of life for me would not change in old ages as much as possible. I'm not talking about material things, although that too is worth talking about. I'm talking about preserving the inner world that surrounded me. I would very much like to keep my interest in life,
communication, acquaintance with beauty, for someone to take care of my health professionally, my nutrition, for someone to be able to give me something that we are deprived of in our old age: a new state of peace of mind and necessity. And most importantly, so that I would finally not have to think about maintenance or the problems associated with it.
Do you say that all of these are provided by retirement industry? Then try to find such a place!
Another Look at Retirement Business
I think otherwise. This is how this project was born, where the level of care is off the charts. Yes, unfortunately, to provide such care, you need money, and not small money, while the concept of money is different for everyone. What is a little money or a lot of money? It's a subjective thing. But if we are still talking about luxury services, the idea that came up for this project is very attractive to a huge number of older people nationwide.