The story of the Alexander's Collection
This is the story of a carpet brand that would later be called a style icon. And indeed, a style invented by one man turned into a global brand. This is the Chinese factory Alexander's Collection. It is named after the person who invented that direction and created such a narrow luxury niche in carpets, that it did not require any advertising at all. The word of mouth about Alexander's Collection spread very quickly. The ability to produce rugs with a design and quality that China had never known before made the brand a black sheep in the market. Many people began to imitate it. But how many followers were born? None!
What is the secret?
There is tremendous competition in our world. There is no point in wasting your time in futile competition with others. It is very difficult to win this battle. There is no need to fight without the confidence to win.
The story of the Alexander's Collection brand from its founder
It was my destiny to come to California and enjoy the sun, the ocean, Hollywood, Disney Land, freeways and automobiles. Celebrities at every turn, thankfully I didn't live too far from all this abundance.
My constant desire to paint and invent, to dream big and my great desire to get it all made me sleep in the dullest lectures of University of California, where I began to learn all the basics of the art of design.
Today, as time has passed, I'm sure that my desire to give it all up at the last minute was the right one at the time. You can't put anything into your head if you're not interested. All the things that American professors read can easily be read in books, especially since I had a craving for self-education since childhood, as well as too much ambition.
My ambition was off the charts, and I was sure that my sitting in lectures was a waste of time. I spent more time in public libraries studying my course in art history and the great masters and geniuses of mankind than I did waiting for the end of a lecture.
Eventually, I dropped out of university. Everyone I knew said I had lost my mind, and that it was the stupidest thing I had ever done, especially since the money had already been spent.
Every project is a piece of your soul and happy days of a life lived.
Those hours really should be happy hours. There's nothing worse than a job you don't love. Life is too short to waste.
We have only one place left where there can be no competition, where we have no need to worry about anything that can't bother us. Our niche is that of our individuality. The other places in this world are already taken.
Ambitionwasoffthecharts. There were fewer of them now, but back then there were two opinions: one mine and the other wrong. After my failed education, which ended that way, I was at a loss, because I realized that ambition is ambition, but I needed to do something else.
So I went to look at the largest design center, the Pacific Design Center, in Los Angeles. They were two big skyscrapers with an endless number of different showrooms where factories and numerous design studios showcase their products.
I parked the car and briskly headed out to check out the blue skyscraper, deciding that I would spend the afternoon on the green one. The center is two buildings, blue and green, connected by a walkway.
I spent more than 4 hours, I was completely exhausted with my head was all messed up. Having found nothing interesting, I went to an exit with the only wish to get away from here as fast as possible. Ihadnomoreenergyforthesecondbuilding.
On my way to the parking lot, I came across the last showroom with carpets. They were mostly Persian rugs. By inertia, my feet automatically led me inside, and my completely distracted and tired gaze wandered aimlessly over the dullest creations of human hands.
The carpets were all alike. Boring to death, I thought at the time. How do they ever use all this stuff in interiors? It was the last straw of the day, and I was about to leave, when suddenly a strange thought came to me. It was more like a question.
I caught myself with one question. Why didn't similar thoughts occur to me when I was looking around all these countless showroom interiors? Why, upstairs, didn't it all lead to thoughts of boredom. What's wrong with this place? Why is everything here so dull and uninteresting? What's wrong with the design in principle? Why is everything so boring and monotonous, why is the brain not responding at all. "Who needs all this?" I thought at the time.