Revolutionary new concept for contemporary art gallery products, unavailable nationwide but presented in a unique Art Gallery of Investment Club in Marbella. Only high class and extraordinary
item of unconceptual materials and artists ideas.
A new word in the art gallery industry
Contemporary art today is once again undergoing a tremendous transformation. The art market is flooded with very questionable works by contemporary artists, sometimes going far beyond aesthetics. This, in turn, affects the taste formation of the consumers. The trends set by the art market, aimed at maximizing profits, force artists to follow them, turning creativity into a new kind of mass market in art.
The substitution of concepts is simply a disaster. Art of this kind may at one point trigger an almost irreversible process of degradation. People will begin to see elements of aesthetics in real ugliness. But then, then what awaits mankind?
If you track the history of fine art, you clearly see this line: from realistic painting to impressionism, post-modernism, cubism, avant-garde, and so on. It reminds me the time line of human evolution from the primitive monkey to the man of reason, only in reverse sequence.
Streamlined modern art, in most cases devoid of creativity, creates false stereotypes in the marketplace. Most people are susceptible to propaganda and easily succumb to stereotypes. In their minds, a picture is gradually formed. Since the market is flooded with this kind of art, it means that this is the universally recognized aesthetic today. But is it really so?
Art Collections Today
If we look at the collections of a typical art gallery, there are plenty of them everywhere, we are unlikely to find many exceptions. Examples of this are sites such as Red Collectors or ArtLand. These online platforms help galleries in marketing and promoting their collections on the art market.
Here are some examples from their collections.
Perhaps this kind of art is a very special conceptual direction, but from our point of view, the aesthetic is incompatible with high-end interiors, and this is the direction we are interested in. Perhapsб for this reason, the works that the Marbella Investment Club offers to the market stand apart. They bring the fundamentally different aesthetic. The Investment Club's collections are able to generate a special atmosphere in interiors and remain timeless.
To design such works, you need a completely different view of art and a kind of rise above vanity. It is necessary to leave behind the stereotypes of the art market and choose your own way to follow it, selecting only those items that meet the taste preferences of the gallery owners. The owner's taste is always the determining factor.
"Not for Everybody" concept: Art in Marbella
Once in Italy, having met a unique leather goods manufacturer and its incredibly ambitious company slogan "Not for Everybody", many things became more apparent. This firm caters to names like Ferrari and Lamborghini. They make incredible men's colorful leather belts made of crocodile and oister. In essence, they are going against the tide, refusing to accept the stereotypes of the market and stooping to mass market products. But this is what makes it a special product. Not for everyone, but for the chosen ones.
Therefore, when selecting collections for our gallery, we are guided by this very concept of exclusivity, choosing our consumers from among aesthetes: millionaires and billionaires, that small class that is able to appreciate and understand art of a different category.
We have attracted not only renowned artists, but also the most talented artisans who could bear the name "Master", in order to use unconventional materials when making gallery collections, rather than relying only on painting. Among such materials for masterpieces we select the finest silk embroidery, hand-carved wood and marquetry with precious woods, porcelain and glass. By combining these materials or choosing one of them, we transform the work of artists into decorative masterpieces that will be objects of antiques over the years.
Today, fewer and fewer people simply know how to handle a pencil and draw, art is replaced by abstract and impersonal designs. The art of the line is completely forgotten, humanity is simplifying in its thinking and development. If the trend continues, soon we see only mass market. And even in the art market there will be mass market art, then talking about a high concept of style becomes simply impossible. And then, after a bit more time, we will simply cease to understand the aesthetics of works stored in museums. Is this what we want?
The Investment Club Gallery is a special world, special people and special items. It is probably one of the last islands where the concept of high-class art, increasingly difficult to create, still survives.