Luxurious interiors are the first and foremost about creating atmosphere, every room in the house should be special and catch the eye. There are many techniques for this. Part of these secrets would be shared in this article.
I don't believe in creating great interiors born at the moment of order. It is too much time consuming. They need to be practiced for a long time to avoid slipping into template production. They must already be in the baggage of a master who has come a long way in life before reaching that level.. No other is given, the other is nothing more than a publicity stunt.
If you didn’t get the chance, you just didn’t take it.
Today we're going to talk about interior design. Interior design was the beginning of my profession many years ago. If you had time to read my previous article "What is the most profitable investment in real esatate?" , where we looked at a completely different approach to the architecture of a private home, you probably expect something similar here.
Let's try to break the usual stereotypes. I think everyone noticed that I give few pictures and confine myself more to the description of the topic, leaving a kind of intrigue.
I do this quite consciously. The world of interiors which I have been involved in for more than 25 years is radically different from anything I have published before.
Most private interiors are owned by famous people or are part of very private projects, they are not intended for public publication. However, you can still see it by becoming a client of our portal
For our registered clients we open our complete database of designs to break the stereotypes of the market forever and make you look at design in a different way.
Private interior design is a thing of the past. Today I am more interested in creating unique projects.
Together with the client we act as investors and invest in the business, where we both only benefit.
He gets a steady margin of profit from the projects I create, or gets his own unique home as part of such a project at a fabulously low price.
The level of interior design that I do does not require detailed costing of individual pieces. The base that I have at my disposal, allows me to create luxury interiors at a fraction of the cost of any European factory.
At the same time, the production allows not to think about whether the idea can be realized or not. All replicas of the most famous interiors, and there are more than 800 of them, you can choose to instantly form the interior of the house, without spending time on a time-consuming process, creating visualizations. And of course, we are only talking about the level of luxury interiors, where everything is included from A to Z. In these interiors everything is taken into account. Only a few can do it!
To reach this level requires many years of work in the luxury industry, vast experience, and special factories to produce it all. These sources were used only by the wealthiest clients, they are inaccessible and work for a select few.
Shaping the style of the house and choosing from our private catalog, the main indicator here, among other things is the price! Therefore, investment projects of this rank have a high return on investment and can occupy its niche, available to a select few.
If you want to be better than the others, then get ready to do what the others do not want to do.
Investing in luxury real esate
First, I call it the "wow effect." This principle includes such techniques in the interior, which no one has done before. I usually use them for the formal areas of the house.
For example, the combination of marble with glass, when seemingly heavy columns could hang in the air by using irregularly shaped textured glass with backlighting instead of the traditional base and capitals. That said, no classics. As part of the composition, they are complemented by a cascade of lights in the form of airy clouds composed of many ice crystal-like elements. And this is the lobby of the house.
Glass in interiors is my theme in general. I have a wine room interior built entirely on the effect of glass. Ice panels, ultra-modern tasting table in the form of a sawed-off prehistoric tree encased in ice, while the chairs are transparent cubes with inclusions of wood, branches and plants. It could be a real pride of the owner of the house and a complete surprise for the guests.
The indoor swimming pool in the house is designed in the form of a stylized cave, where all the stalagmites and stalactites are made of special glass, lit by soft light coming from the lamps built into the walls, music, bar area and the complete illusion of infinite space around. Have you seen this before?
It doesn't matter to me who is on the other side. I just want to play my game. I respect my opponent, but I always want to win.
One more example for the dessert. Imagine yourself standing in the middle of a room whose walls are broken by thin fluted mirrors recessed in niches of dark ebony separating with inlaid panels, the technique of which, is so unique that there is only one such interior in the world.
The large compositions of wild flowers embroidered with thick silk, none of them repeating another, where the whole background is covered with the finest glass beads in a form of translucent cylinders, skillfully fitted to each other so that we do not even see the gap between them.
And then the magic begins. It comes when you start moving in such a room. Reflection and refraction of light creates the effect of a sliding ray of sunlight, turning the entire composition around you into a kind of scale. This effect follows you as you move.
The second interior know-how is the dominant objects. My principle is to make the eye pick out and object, the one that plays the main role and, in fact, makes the entire performance. I anticipate the question. What is that?
The simplest thing is color. But this color must dominate, immediately catch the eye, while remaining an "alien". It cannot be combined with anything, remaining by itself, but when removing it, we will lose all the effect and make the interior impersonal.
It's an art to turn an interior into an illusion, like making it by Chanel or Hermès when you bring in a recognizable brand features. There are many examples of this in my portfolio.
Next, the signature art object comes. It always grabs the attention. I have plenty of such works in my collections.
The problem today is painting. In iconic interiors, the painting cannot have cheap look. A good painting is always expensive, sometimes more expensive than the interior. I have figured out a way around this inconvenience.
My most unique production, allows me to hand-craft masterpieces of scenery. They practically perform not only their main role, but also create all the same "wow effect." For example, a composition of elaborately carved wooden shells covered with mother of pearl with spot lighting behind. It can occupy an entire wall and create the illusion of a gallery work of art.
Another example is the illusion of a night city as an art object, when an entire wall is devoted to the installation of this effect.
The next interior secret is marble mosaics and laser cut marble decoration. They create a unique image of the bathrooms, for example. Snow-white stylized volume fish on white marble, spot lighting, flowing water in the form of a waterfall. There is the illusion of an inner courtyard behind the windows.
Or a mosaic of blue marble with translucent jelly fish. This luxury makes the interior not just unusual, such items raise the value of the property as a whole many times over.
In my view, an interior is that kind of the space set up where many architectural forms work, we have an unusual layout, where a play of light is thought out, not just selected and arranged furniture, painted walls and expensive marble on the floor. It is an art of decoration.
In many cases, even the architecture is adapted specifically to the idea invented by the designer. For example, when it is necessary to make one of the bedrooms as an extension of the garden outside the windows and get the illusion of a pergola to make all objects become a part of this garden. All this is quite feasible if all the ideas are thought out in advance.
You can't create unique interiors in a short period of time, they require painstaking elaboration. However, over many years in this industry, they have been created, all that remains is to choose and complete the project with them. And then a legend is born.
There is a famous story when an artist was asked why a small painting cost commensurate with a huge painting as the small one took him only 3 days to do. His ingenious answer didn't take long, "It only takes me 3 days and a lifetime to paint this small painting!"
So it is in our case. I don't believe in creating great interiors born at the moment of order. They take a long time to do, so they don't slip into template production. They must already be in the library of a master who has come a long way in life. The other is not given. The other is nothing more than a publicity stunt.
In my understanding, this is the benchmark for luxury interior design.